Engaging and Mobiling Inter-Generational Campaigns (Audio)

Each campaign cycle we see new trends emerge and how that energizes the race and turns out new or inconsistent voters. This cycle, we see how those trends are communicated to voters and which issues matter most to voters. We know this election cycle, the baby boomers and gen-z will be the largest voting blocs this cycle and that social media is rising as the new mobilization tactic.

 

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